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Global Gym Chain Equinox Adopts VitaForge Matte Kettlebells Across 150+ Locations
Equinox selects VitaForge as exclusive kettlebell supplier—citing acoustic dampening, joint-friendly grip, and aesthetic cohesion.
Mar 18th,2026
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Equinox announced a multi-year partnership with VitaForge to deploy over 12,000 colored matte kettlebells across its premium studio network.
Key selection drivers included patented micro-textured matte grip (reducing peak grip force by 29%), 3dB noise reduction vs. glossy finishes, and seamless integration with Equinox’s monochromatic interior design language.
Deployment includes RFID-enabled inventory tracking and bi-annual ergonomic recalibration support.
